Sunscreen? Check.
Fast car? Check.
Enormous scorpion? Check.
Playing on the big stage of the Superbowl, this cheeky spot directed by Jeffrey Plansker and edited by Cutters’ Chris Hafner shows us what can happen if you go to the beach… unprepared.

Agency: Richards Group
Producer: Jenny Wolk
Art Director: Andy Coulston
Copywriter: Gina Roberts
Production Company: Supply and Demand Industries
Director: Jeffrey Plansker
Editorial: Cutters – Chris Hafner
Finishing/VFX: 1.1 VFX
Flame Artists: Danny Yoon, Duy Nguyen